November 30, 2009

i should've been a spy (cuz i could've done better)

November 27, 2009

reading the reading

more and more scientific journals are beginning to provide lists of "most read" articles: pnas, nejm, cancer cell.

this addition is welcome, and in some ways, preferred over the highlights offered by journal editors, such as science magazine's editor's choice, even when they mention one's own article.

most read articles give a sense of the fashionable trends, important questions that may otherwise by obscured by the ongoing explosion of scientific publishing, and presumably even the fundamental problems, insofar as the latter are shared but not necessarily explicit.

November 06, 2009

on american airlines and so much more

it turns out that american airlines has adopted a branding and marketing approach that respectfully should be called misguided and honestly can be called stupid.

take a look at AA/women, AA/rainbow, and the enigmatically named BlackAtlas, which is described as the "passport to the black experience." when an AA web designer offered an explanation, he was promptly fired.

i would love to learn on what basis AA decided that their branding and marketing approach should be effective? and if there is some unexpected rationale, how they concluded that they should adopt it in such a ridiculous form?

personally, if looking for a divide between branding and customer experience, it has never been wider than at AA, which i dislike every time i have to fly them.